Samantha Cameron: Style Evolution

SamCam demonstrated her fun fashion side this week as she donned a red hair wig and baked cakes in effort of Comic Relief. With her assisting children, she sold her goodies to members of staff at 10 Downing Street, wearing a simple Comic Relief logo t-shirt, and Ralph Lauren jeans.

Samantha is a regular face on the front of charity events such as Comic Relief, and makes an effort to not appear too ‘glitzy’ for the cause. Despite my political bias, I do believe SamCam holds a strong, unique identity that really helps to maintain the ‘we Brits know how to dress’ reputation.

Let’s have a look back at the changing faces of Mrs Cameron, because the best way to analyse style is to see multiple examples, back-to-back.

Here’s a selection of my favourite Sam looks, with a couple of, may I say, awful choices thrown in for the cause of vanity!


Back in 2003, where Sam’s fashion journey begins. This piece by MaxMara is a poor choice – the colour doesn’t enhance her colour palette and the cut is unsuitable for Sam’s athletic figure. But, we must start somewhere.


Dressing to suit David, the pair take a recreational day in London. Samantha teams cropped Jaeger trousers with a smart jacket and Zara pumps.


Again, not a good choice for Samantha. Taken in 2004, this monochrome combination unleashes her inner Headmistress, but not in a fetish manner. Better things are yet to come.


Looking stunning in a drape front Vivienne Westwood dress and Rupert Sanderson heels. Taken in 2009, her style is much more evolved as she proudly shows off her prize for accessories designer of the year for luxury brand, Smythson at the annual Glamour Awards.


A classic smart/casual look for the couple as they attend the 10th Anniversary showing of the Lion King at London’s Lyceum Theatre. How sweet. Samantha wears J Crew jeans with a bright red scarf to accent the look.


Opting for an Erdem print dress, Sam attends Fashion’s Night Out at Burberry, 2010. This cut suits her athletic figure perfectly, and is a suitable length to acquire sexiness and suitability.


Looking refreshingly youthful and stylish, Samantha teams a silk Burberry tunic dress with Wolford tights and heels, Burberry S/S 2010 show. This is my favourite look yet. What do you think?

Sam continues her high street streak with this whimsical polka dot dress courtesy of Marks and Spencer. Sam had to belt Samantha-Cameron-19and tape this size 14 dress to fit her toned size 10 body – still looks fantastic though. Worn to the 2010 annual Conservative Conference.


‘We’re Expecting!’ Sam wears a Joseph shift dress when announcing her good news, 2010.


Emilia Wickstead designed this dress that Sam originally wore to celebrate David winning the election. She continued to wear it throughout the pregnancy, and said the draping style ‘allowed plenty of room to grow.’ Taken in 2010.


As the bump grows, Samantha makes the decision to avoid ‘sack-like dresses’ and proudly declare her curves. This Emilia Wickstead dress flatters and compliments her skin tone. The designer is now officially Sam’s favourite pregnancy designer.


During a last holiday before Sam’s fourth child is born, David enjoys Sam in a casual maxi dress. I like this look – it shows a very different side to the couple and presents them as real people. Taken September 2010.


Despite being my favourite look of my collection, this dress sparked a huge debate. Costing £748, critics accused Samantha of going against her ‘I’m a down-to-earth, Marks and Spencer wearing wife’ to own beautiful clothes and materials costing ‘36.8 first-child benefit payments.’ The dress is by Paul Smith (A/w 2011) I absolutely love the elegance, shape and tone of this dress, what about you?


Sam cinches her tiny tummy and adorns this modest, demure black piece by Osman Yousefzada at the 2010 British Fashion Awards. Since dresses have been shorter, and in bright colours. Should she return to the classic black?


Ah, the famous Royal Wedding Outfit. Samantha looks absolutely gorgeous in this iconic Burberry ruched dress. Why all the negative response from her hair piece? She mastered colour blocking to a sophisticated ‘T’! So much so that the bride, Kate Middleton reportedly asked to borrow her ensemble for later occasions.


I wanted to include a last photo of SamCam with a fellow First Lady, Michelle Obama. Taken in 2012, Samantha opts for a typically British Joules dress, while Michelle stands out in bright violet and royal blue.

All images courtesy of Rex Features, 2013.


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